Moms and dads, girls and boys, young and old all gather around the television for one special Sunday. However, everyone is not motivated to site around the television by the same reason. While the football game and halftime shows are popular, not everyone cares about the Patriots or Janet Jackson. Most, however, care about the uncovering of the new commercials. One of this year's commercial favorites was the commercial collaboration by Pepsi and Apple's iTunes. While, many different demographic groups care about the commercials, specific groups are targeted. The Pepsi/ iTunes commercial appealed to the teenage viewers.
Pepsi and iTunes joined forces to create an all-new soda top contest. In this contest, one in three Pepsi drinkers will win a free Internet download from iTunes. The commercial appealed to the teen grouping with an "in your face" ad. The commercial called upon the recent prosecution of teen "music thieves" and used it to market to the likely Internet criminal demographic.
Pepsi and iTunes appealed to this demographic by representing several personalities within the grouping. Using snap-frame transitioning the commercial showed many different types of teens prosecuted for illegal downloading. With music support from Green Day's "I fought the Law", the commercial cut to one of the prosecuted music thiefs who pronounced that prosecution would not prevent further downloading. Appealing to all those whose fun was spoiled by the law, Pepsi and iTunes caught the attention of all. With just enough pause for everyone's mine to think Pepsi and iTunes were on a campaign against the enforcement of downloading laws, the commercial presented their solution in the form of a contest.
Appealing to the teen demographic is something that Pepsi has executed well for years. This year, they succeeded again, hitting the majority of watchers with their commercial. An effective, interesting, and artistic commercial, Pepsi and iTunes earned their spot on the Superbowl circuit.
