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Franchising


            The franchise that we did our project on is Mr. We felt this would be a different presentation from the ordinary franchise, and it would be interesting. In researching the company, we found many interesting things about it, and found that almost anyone could open a Mr. Rooter, as long as they had the funds available. Mr. Rooter is a full-service plumbing and sewer/drain cleaning company. Each store has its own specified area in which they go to the person's home with the plumbing trouble and work on it. The number of people these stores cover in their territory is between 100,000 and 1,500,000 people. They do not put 2 stores that close together, that way they can have the best amount of coverage available to the most people.
             The costs of opening a Mr. Rooter are pretty standard, but do range quite a bit. The franchise fee is $22,500. Advertising and Promotion will cost between $2,000 and $4,000. Equipment, Inventory, and Supplies will cost between $9,500 and $30,000. Insurance costs the franchiser between $1,000 and $2,000. Training expenses cost between $1,200 and $4,000. Vehicles can cost the business between $550 and $27,000. Other costs can range between $10,000 and $31,000, bringing the total cost for opening a Mr. Rooter between $46,750 and $120,500. In addition to these fees, the royalty paid to Mr. Rooter is between 3 and 6%, and 2% goes towards advertising.
             Opening a Mr. Rooter is mostly for people who would like to open a plumbing business but do not know or do not want to deal with the aspects of running a business. The Mr. Rooter headquarters deals with most of the aspects of the "business" part of the store, since it is a franchise. Being a franchise owner also gives you corporate support, the help of fellow Mr. Rooter owners, and you also get the benefits of getting special buying incentives, discounts, and sales. .
             Mr. Rooter was established in 1968, and the first franchise-owned unit was in 1972.


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