Global and domestic marketing has expanded very rapidly during the last half of the 20th century. Nowadays, in a climate of low economic growth, many industries much more see international markets as a potential vehicle for profit growth. Global and domestic marketing is becoming of ever-greater importance to more and more companies and organizations around the world. However, global and domestic marketing is complex because overseas markets are usually different in significant ways from the home market and because it is more difficult for managers to understand and learn about markets in other countries. How to plan a successful global and domestic marketing plan? One way is to become more aware of external environmental factors that are present in global marketing. Such factors as political, cultural, and business ethics should be analyzed companies when formulating a global marketing strategy. An effective marketing strategy will help businesses determine the basis for all of their marketing efforts and provide them with a blueprint for accomplishing them goals and objectives. In this paper, I analyze these environmental factors and give brief examples on how they can affect a global and domestic marketing plan.
Political.
The critical concern Political environment has a very important impact on every business operation no matter what its size, its area of operation. Whether the company is domestic, national, international, large or small political factors of the country it is located in will have an impact on it. And the most crucial & unavoidable realities of international business are that both host and home governments are integral partners. Reflected in its policies and attitudes toward business are a governments idea of how best to promote the national interest, considering its own resources and political philosophy. A government controls and restricts a company's activities by encouraging and offering support or by discouraging and banning or restricting its activities depending on the government.
