(855) 4-ESSAYS

Type a new keyword(s) and press Enter to search

Criticisms of marketing

            
             There are several advantages of marketing as we know it. Marketing is specially formulated so that more of company A's products are bought. But in the end, through advertising the consumer ends up getting a fair amount of choice.
             A typical marketing plan with a fair amount of user- oriented outcome can be listed as below:.
             1. Identifies the needs and wants of the consumer.
             2. Determines demand for the product.
             3. Aids in design of products that fulfill consumer needs.
             4. Identifies competitors and analyses a product's competitive advantage.
             5. Identifies new product areas.
             6. Identifies new and potential customers.
             From the above, we can see that the "typical " marketing plan rests more on getting the company a good profit. But more of that later. Let us now look into some social and intangible benefits a marketing strategy offers to the individual consumer.
             MORE CHOICE:.
             We have seen innumerable times that a good marketing plan gives more choice to the individual. E.g. Suppose a T.V. brand X with features 1,2 ,3 and a T.V. brand y with features 4,5 and 6 are competing in a market. Their market shares are more or less divided between each other equally, because 50% of the consumers want the first set of features and 50% the other. Suppose there comes a brand Z who markets a combination of the best of the features of X and Y. Consequently the market previously unaware of such a possibility jumps to it. Thus here the third brand Z has created a choice for the consumer. In the process the brands X and Y will have to consider the consumer's perspective in order to remain competitive.
             MORE CONSUMER CLOUT:.
             A slew of brands for a single product also gives the consumer the right to have expectations from the brand she has bought. She now reserves much more clout as to what she wants from the brand.
             MORE ECONOMIC WEALTH:.
             As one can see from the success of America and the recent success of China to an extent, economic wealth of a country is directly proportional to the amount of spending by its citizens.


Essays Related to Criticisms of marketing

1. Advertising Criticisms

Advertising Criticisms Advertising is, "any form of nonpersonal presentation and promotion of ideas, goods, and services usually paid for by an identified sponsor" (Dominick 369). ... There are several ways to advertise, such as a primary demand ad, selective demand type ad, direct action ad, indirect action ad, and marketing. ... American consumers, bombarded by advertising everywhere they go, often find the over-marketing of products and demand for attention to be irritating (5). ... One criticism of advertising is that a product could cost less to the consumer if advertising were minimi...

  • Word Count: 2202
  • Approx Pages: 9
  • Has Bibliography
  • Grade Level: Undergraduate

2. Societal Marketing

But can we consider Corporate Societal Marketing as the moral approach of the traditional marketing? ... And this is the modern view upon marketing. The traditional model of marketing was considering marketing process, as to be more technical than moral. ... WHICH FACTORS CREATED SOCIETAL CORPORATE MARKETING The last half of the 21st century a new model for marketing had appeared in the market known as "societal marketing". ... And that brings us to the discussion whether marketing ethics have really something to say or to offer in the marketing process. ...

  • Word Count: 2832
  • Approx Pages: 11
  • Has Bibliography
  • Grade Level: High School

3. Marketing.

Marketing is one of the most fundamental elements in virtually all industries. ... Marketing concentrates on people"s needs and wants. ... Marketing also encompasses other functions such as customer satisfaction, value and quality assurance. ... Determining, and even more importantly, realizing the appropriate marketing strategy is crucial. ... The company"s decision to recall was a marketing strategy, which worked exceedingly well. ...

  • Word Count: 2455
  • Approx Pages: 10

4. Mc Donalds Application Of Marketing Mix

Marketing puts the customer at the centre of the organisation. ... The marketing mix is defined as "The set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market- (Kotler et al, 1999). ... Although in recent years the "Four P's- model has came under criticism for being out of touch with today's relationship marketing approach and new models have been suggested such as the addition of a further three P's (people, physical evidence and process) and the "4 C's- (Customer value, convenience, communication and cost t...

  • Word Count: 2425
  • Approx Pages: 10
  • Has Bibliography
  • Grade Level: Undergraduate

5. Media Critcism: Madonna and Britney Spears, 2003 VMA's

In terms of media criticism, Diamond analyzed the kiss in a social and economic way. ... She uses this reflectionist criticism parallel to her bias standpoint on the comfortably of homosexuality in the media. Diamond argues that "the potential of these kisses to challenge rigid, dichotomous models of sexuality was altogether lost on a viewing public that is all-too-accustomed to the economically motivated packaging and marketing of sexual controversy ". ... Spears commented on the act without factoring in the marketing of the sexual controversy, she states, "I mean, come on If you can kiss an...

  • Word Count: 858
  • Approx Pages: 3
  • Has Bibliography
  • Grade Level: Undergraduate

6. Leadership and Cooperation in Marketing

The following questions are based on the article entitled "Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the U.S., Finland and Poland " as well as reviewed the Video Module discussion of Hofstede's Cultural Dimensions both of which went above and beyond the textbook description and application of Hofstede's theory. ... In international marketing it is very useful because it defines national values not only in business context but in general. ... This is a dimension that takes a lot of criticism. ... Sources -"Leadership and Cooperation in Mar...

  • Word Count: 1775
  • Approx Pages: 7
  • Has Bibliography

7. What function does the Star system play in Hollywood cinema?

As such, scholars frequently came to film studies with a background in literary criticism. ... An emphasis on romanticism in film criticism leads to an overweening dependence on "auteur theory". ... Before 1908 to 1909, films bore no reference to their players, either in marketing material or in the form of a credits reel. ... By 1910, however star names began to appear on film marketing literature and two stars where exclusively identified with the studios that produced the films in which they appeared. Florence Lawrence had become "The Biograph Girl" and Florence Turner "The Vitagraph Girl" ...

  • Word Count: 1483
  • Approx Pages: 6
  • Has Bibliography
  • Grade Level: Undergraduate

8. Pro And Cons Of Advertsing

The third criticism is that "advertising debases the language" (139). ... The fourth criticism is that "advertising is offensive or in bad taste" (140). ... The final criticism is that "advertising perpetuates stereotypes" (140). ... Critics claim this is only one "illustration on the shift away from social responsibility toward marketing" in advertising today (141). Controversially, many advertisers would say that they still highly regard their social responsibility before marketing. ...

  • Word Count: 1809
  • Approx Pages: 7
  • Has Bibliography
  • Grade Level: Undergraduate

9. Branding in the Fashion Industry

They have a focus on collection development & planning: the costumers feeds into this; marketing business: what are they interested in? True marketing research: focusing on the idea to create and of the selling. ... It's more about marketing than design. ... Trying the clothing on on older women AND younger. 2011: Versace; criticism of the collection because it just looked like an earlier collection.   2012: Marni: kind of change; it's a lot softer and not a very known brand for the public. ... D.Beckham: marketing collab. ; bodywear, but done by it's wife design team.   ----...

  • Word Count: 1446
  • Approx Pages: 6
  • Grade Level: High School

Got a writing question? Ask our professional writer!
Submit My Question