After much hand-wringing and teeth-gnashing, the results clearly show B2C e-retailing has proven most successful for those brands with an established physical presence that substantiates their virtual empire. Similarly, traditional retailers have realized that the benefits of joining the dot.com community far outweigh any potentially cannibalization. Turning storefronts into distribution centers may illustrate the ultimate synergistic efficient between virtual and physical storefronts. For a dot.com retailer, a network of physical locations provides a point-of-delivery logistics solution. For traditional bricks-and-mortar shops, and Internet presence becomes an invaluable communication tool as well as a global marketing medium.It takes two to tango if you want to stay high on consumers' dance cards-two channels that is, both physical storefronts and virtual accessibility. After much hand-wringing and teeth-gnashing, the results clearly show B2C e-retailing has proven most successful for those brands with an established physical presence that substantiates their virtual empire. Similarly, traditional retailers have realized that the benefits of joining the dot.com community far outweigh any potentially competitive cannibalization. .
Krause's Furniture Inc., headquartered in Orange County, Calif., recently expanded from a single-channel retail organization to a multichannel manufacturer, distributor and wholesaler. The company, which manufactures and retails custom-crafted furniture that is marketed through 99 company-- owned retail showrooms in 14 states, has united with Scene 7 Technologies, formerly GoodHome.com, to expand both its market potential and the selection offered to its customers. .
In January, Krause's announced it would deploy a comprehensive technology platform that is based upon visualization tools developed for GoodHome.com, which was an Internet-based home-decorating destination.
