1. Pop Art
They took everyday objects such as soup cans and hamburgers and transformed them into art that stood as a parody of the consumer society. The fine artists also took mass culture as their source of inspiration and Roy Lichtenstein even reproduced the effect of the cheap printing of comic books in his paintings, which are made up of an overall pattern of dots. .
Andy Warhol came to define the Pop movement and revolutionized the role of the screenprint in American art. In 1962 he began screenprinting photographic images onto canvas, and works on paper soon followed. By the late 1960s he became his own publisher and, using commercial screenprint workshops, founded Factory Additions to release print portfolios based on specific themes in his paintings. These portfolios include Marilyn Monroe (Marilyn) and Campbell's Soup I, which are among his most well known pieces. .
Claes Oldenburg was known for his unique furniture design. He created soft sculptures of objects such as huge stuffed hamburgers and then transferred them into pieces of furniture. His designs were popular with the youth because inexpensive reproductions were available at botiques where they remained popular until as late as 1988.
Olivier Mourgue was a French interior designer who created the futuristic sets for the film 2001: A Space Odyssey. In the design world he was known for his creation of the 'Djinn', which is a curved chaise-lounge or chair. This design won him the AID International Design Award in 1964.
In Italy there was a strong reaction against Modernism in the later 1960s and young designers created interiors and furniture, which deliberately challenged the canons of 'good taste'. .
An example of this is the 'blow' chair made in 1967 by Carla Scolari, Donato D'Urbino, Paolo Lomazzi, Gionatan de Pas. Manufactured in clear PVC for use in swimming pools, its fun and anti-establishment connotations appealed to young consumers.