This is a simple definition of price according to an author, but to getting to that point where price for a product can be fixed is a lengthy process, price of a product have to be designed in such a manner that it would justify its cost and attributes. Sometimes it is a strategy of a company to design a price package in which profits are set at minimal point in order to achieve market share or some times a high price design is adopted to make a product unique, It depends on the different approaches of different of marketers and designers that how would they design a price strategy for a specific product, the main aim is market objectives, the more clear is a designer about the objectives of a product the more easy it is to design the price.
Design as Place .
It is often a neglected component of the marketing mix, Place as a whole should be viewed by designer's view, because some times just designing a perfect product is not enough, but to distribute it through the right channels and out lets in an appropriate atmosphere according to the corporate image of the company and requirements of the product .another designer point of view about the place is suitable outlet and atmosphere for the specific product, as we have read in chapter6 of the book that how did Body Best succeeded after they have bought the company(fashioned wear for middle class women ) from Stirling cooper, which was not at the good position at the time they have bought it , but with consultancy of a professional designer they changed or renovate the looks of their outlets, which resulted in almost doubling their turnover. As a conclusion it can be said that design plays an effective or to a certain extant most important role when considering place factor.
One other main factor of design an effective promotion, is to identifying target audience with proper message, and through appropriate media.
Design as Promotion.
