1. Advertising Sells The Sizzle
Like the Camel ad, the Salem ad features a woman. ... The orb 3 signifies that while the woman is smoking Salem cigarettes, she feels as though she is in her own outer space. ... The logos aren't as powerful in the Salem ad because the company Salem already has the trust of the female smoker. The logos are intended to make a woman who smokes Salem want to smoke the Salem with the green labels. ... The ethos are much stronger in the Salem ad. ...
- Word Count: 1347
- Approx Pages: 5
- Grade Level: High School