1) In evaluating the potential for the Segway Human Transporter in the business market, there is a few criteria that the organizational customers must use in considering the product. One of the first criterions that need to be met, is the company that is looking into buying a human transporter needs to realize that they have a problem or a weakness that could be solved by investing in a human transporter. They have to judge how much more efficient and effective their business could be run with these new products helping them out. The company also needs to consider if the product will help out, is it worth the investment? The company will have to determine if buying these human movers will either cut costs enough to pay off the cost of the human moversand increase profit, or if they will see increased profits over and above what the human movers cost the company to start with. They also need to consider if they are going to be easy to use for their employees, or are they going to have to develop some sort of training and education process so employees will properly use the Segway. Places like Wal-Mart and Amazon.com have to also determine if their warehouse has the capacity to have multiple Segways running at the same time without any danger to the employees or the assets that the warehouse is holding. If they need to improve their facilities, they must determine if it is worth the cost of expanding or renovating to get this new technology. Another criterion that should be considered is reliability of this product. Is the Segway going to last a month, a year, a decade? What are the routine checkups and repairs that are going to need to be made on each unit, and what is that going cost? If there are repairs that are going to need to happen where can they go to get them fixed and will Mr. Kamen provide some sort of compensation for the repairs? Are there other companies that have used this product, if so what were their opinions and reviews of the product? They also should make sure that they have researched the Segways competition, if there is any, to make sure that they are getting the best product for the best price.
