KOOL was the first national menthol brand; VICEROY was the first cork-tipped, then the first cellulose acetate filter brand; and, CAPRI was the first superslim brand, with a circumference of only 17 millimeters.
They continue that same commitment to leadership and innovation. For decades Brown & Williamson has worked with the scientific community in the U.S. and U.K. toward the development of cigarettes that might have a reduced health risk.
KOOL - Launched in 1933, KOOL was the first menthol brand to gain nationwide distribution. Catering first to a small niche market, KOOL quickly became one of the world's most famous menthol cigarettes. .
PALL MALL FILTERED - In January, 2001, Pall Mall was re-launched nationally as the New Filtered Pall Mall. The new Filtered Pall Mall features six box styles at an affordable price. Two previous styles, Non-Filter and Gold 100's remain on the market as well. .
LUCKY STRIKE - Introduced in 1853, LUCKY STRIKE is rich in heritage and one of the world's best-known brands. It was the first manufactured cigarette. The modern pack design was designed by Raymond Loewy, creator of the Campbell's Soup label, Shell Oil logo and many other brand icons. .
CAPRI - In 1987, the introduction of CAPRI established an entirely new category: the superslim (a mere 17 millimeters in circumference). With its chic brand persona and logo, CAPRI remains the leading superslim cigarette. .
MISTY - First introduced in California and Louisiana in 1989, MISTY was rolled out to a national audience in 1990. MISTY enjoys success in the popular value-for-money segment. .
BARCLAY - 1980 saw the introduction of BARCLAY, an entry in the ultra low tar brand segment. BARCLAY, with its Actron filter, was marketed to consumers desiring a low delivery alternative. .
BELAIR - Appearing nationally in 1960, menthol BELAIR became a coupon program partner to RALEIGH in 1961. At their peak, BELAIR premium programs enjoyed more than one billion redemptions annually.
