1. The Importance of an Effective Movie Trailer
The movie trailer, the most common but vital marketing campaign element, is the art of the tease and lure. With about 2 minutes, marketers attempt to give the audience an inkling of premise, actors, scene, and tone of the movie in order to convince audience to buy a ticket and sit in the cinema for 2 hours. Today, the trailer market is quite mature and even stereotypic, especially in Hollywood. Film investors are willing to spend millions of dollars for a 2 to 3 minutes video because they know well that the trailer could greatly affect the opening and following gross of a movie. ... Second, ...
- Word Count: 1092
- Approx Pages: 4
- Has Bibliography
- Grade Level: Undergraduate