The National Hockey League (NHL) is by far the least watched sport of the four major sports. The NHL is unpopular with Americans because there is not a stellar American player the NHL can market to the United States. The league needs to come up with a decent marketing program for the United States. .
The National Hockey League already has a well planned out marketing scheme for their Canadian fans. The NHL markets the sport to Canadian fans through beer commercials. There are two things that Canadians love: hockey and beer. Labatts Blue commercials contain the beer playing hockey and then after the game drinking a Labatts Blue. Bud Light commercials are marketed around the "Hockey Falls in Canada" featuring two big hockey personalities, Barry Melrose and Bill Clement. Both are Canadian. .
During the 1980s the game was marketed around one player, "The Great One", Wayne Gretzky. He was born and raised in Brantford, Ontario. He is by the far the greatest ambassador hockey will ever have. He is the Michael Jordan of hockey.
The National Hockey League's Edmonton Oilers picked up Wayne after his World Hockey Association team, the Indianapolis Racers, folded along with the league. The NHL did a terrific job marketing the league around Wayne while he was in a small non-marketable city. The 1981-82 season is when it was all about Wayne and is when the NHL really started to pick up. Wayne was entering his fourth year in the league and during that year "The Great One" put forth the greatest season ever scoring 92 goals and 120 assists for 212 points. With this kind of performance, he really lifted the importance of hockey in Canada and became an international hockey icon. .
After the 1987-88 seasons, Wayne was traded to the Los Angeles Kings. This move could have been beneficial for the United States to adopt hockey as one of the great American pastimes. However, there was only one reason America didn't pick it up - basketball.
Hockey Starting hockey at the beginning of sophomore year has helped my body in many ways. All my life I have played sports but I believe that hockey has bettered my body the most. ... My first year of hockey I was tired in the middle of the second period. ... Starting hockey has bettered my life in more than physically. ... I would be one of those kids if I wasn't playing hockey. ...
Life consists of friendship, learning, and achievement, and hockey has been one path I have taken. Hockey is a game of tradition that has great meaning in people's lives. ... Camaraderie and friendship has sprouted in my life through hockey. ... High school hockey brings friends together. ... A hockey team is more than a group of players meeting a few times a week. ...
Introduction Violence in hockey has been around for a very long time. ... For example a player slashes another player in hockey. ... Is Hockey a Cure For Violence? ... It is seen that hockey is taught to many younger children. ... Is Hockey a Cause For Violence? ...
For people who do not have much hockey knowledge, the stereotype is generally that hockey players are nothing but "goons" who enjoy bloody fights while promoting violence. ... Without the fights in ice hockey, whether it is staged fights or not, fans would not enjoy hockey in the same way. ... This will result in the entertainment value of hockey to go downhill. If fighting in ice hockey does more good than damage, then why is there so many people arguing, fighting in hockey should be banned? ... This has been a key factor to why people are very against hockey fights but to one's surpri...
FLOOR HOCKEY HISTORY Floor Hockey originally started as a different ice hockey, which could be played on streets. ... As floor hockey developed, rules were kept simple to encourage maximum activity, continuous play, and safety. ... Playing Area - A standard basketball court is usually used for floor hockey. ... Equipment - Hockey sticks, goalkeeper's sticks, a lightweight plastic disc called the puck, and a low bounce hockey ball, are used. ... Teams - A regulation team consists of six players, just like ice hockey. ...
Although both women's and men's ice hockey follow the bylaws of USA Hockey, there are several differences in the rules of each game. ... USA Hockey has recently set up a system to make the youth hockey age divisions the same for both boys and girls. ... There are 49 registered NCAA Division 1 Men's ice hockey teams compared to only 30 registered NCAA Division 1 Women's ice hockey teams. ... Males and females both love the game of ice hockey. ... Women's ice hockey is played with more poise and finesse. ...
At the beginning of the season I had never played hockey before. My hockey skills improved greatly during the time we spent in season. ... I think some of the players were wary of the whole idea of playing hockey, particularly having a set team. At the end of the season all the people on my team were very enthusiastic about playing hockey, and I think everyone put their best effort into the game. ...
In contrast slashing is a serious infraction in hockey and cause cuts and fractured bones. ... In hockey each team has five skaters and a goalie which is very different than lacrosse. ... This far more open playing style makes hockey a more fluid and fast game. ... My next point is that in both hockey and lacrosse goalies are babied. ... Hockey goalies wear considerably more equipment than their lacrosse counterparts. ...
