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Advertising


            Advertisements play and important and crucial role in modern society.
             importance of marketing strategies can be seen in magazines, commercials, etc. where.
             every aspect of the advertisement is carefully constructed to create the ultimate package.
             which will cause the targeted consumers to buy the products. Without double speak,.
             propaganda and persuasive advertisements industries wouldn't be able to generate sales. .
             One industry that uses both propaganda and double speak to sell its products is the.
             cosmetic industry. One of the factors that affects female consumers and the buying of .
             cosmetics is advertisements. Marketing strategies concentrate on developing brand.
             loyalty to its products. This is often achieved by using attractive models and/or celebrity.
             actresses in advertisements promoting a certain product. The word choices used in.
             cosmetic advertisements also greatly influences the consumers purchasing decision. By.
             using what is publically known to be attractive and using certain words or statements that.
             cause the consumer to relate to the product, it can be said that certain product will.
             generate a good sale.
             Another part of an industry that uses both propaganda and double speak to sell.
             products and ideas are magazines, especially teen magazines. Magazines write about how.
             to get your dream date/guy/girl, losing twenty pounds, etc. which don't really encourage.
             girls to accept themselves but rather look at flawless faced models that women have.
             come to admire. Though the idea of beauty and satisfaction is never really defined in.
             these magazines it is understood by its readers, through double speak, to be whatever it is.
             they are trying to sell or promote. Magazines also include sexuality into their.
             advertisements and articles which help to promote its sale. .
             Through the use of double speak the marketing industry is able to take thoughts,.
             situations and products and make them seem better or worse than they are through the.


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