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Swot analysis


            PepsiCo world headquarters are located in Purchase, NY. approximately 45 minutes from New York City. Set on a campus of 144 acres amid an outdoor sculpture garden, was founded in 1965 by Donald M. Kendall, president and chief executive officer of Pepsi-cola and Herman Lay, chairman and chief executive officer of Frito-Lay formed a merger of the two companies and the new corporation become to be known as PepsiCo. At the time, PepsiCo reported sales of $150.00 Million and had 19,000 employees. Their major products were Pepsi-cola which was, diet Pepsi 1964, and mountain dew which was introduced by Tip Corporation in 1948, Frito-Lay Inc, Frito brand corn chips created by Elmer Doolin in 1932, Lay's brand potato chips created by Herman Lay in 1938, Chee.tos brand cheese flavored snacks created in 1948, ruffles brand potato chips created in 1958 and Rold gold brand pretzels acquired in 1961. By 1967, the corporation claimed the whole generation as their customers by introducing a theme of "come Alive! You"re in the Pepsi generation." At the same time they re-introduced a new theme "Taste that beats the others cold. Pepsi pours it on!" To try to keep their existing customers while acquiring new ones. Pepsi's trend was focused on their customers and their preferences. In 1970, PepsiCo introduced the first ever lightweight recyclable plastic bottles. The industry's first two-liter bottle and at the same time, PepsiCo sales past the $1 billion mark, and had increased their employee to 36,000. In 1998, Tropicana was acquired and after two years, PepsiCo merged with The Quaker Company in 2001 included with the merger was the Gatorade beverage company. .
             Many of PepsiCo brand names are over 100 years-old, but the corporation is relatively young. Now The Corporation is a world leader in convenient foods and beverages, with .
             revenues of about $25 billion and over 142, 00 employees. The corporation consists of the snack business of Frito-Lay North America and the beverage and food business of PepsiCo Beverages and Foods, which includes PepsiCo Beverages North America, Pepsi-cola North America and Gatorade/Tropicana and Quaker Foods North America.


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