The Charles Schwab Mission/Purpose/Vision: Charles Schwab's mission is to provide customers with the most useful and ethical financial services in the world. They also focus on offering expert personalized advice that is not commission driven, a tremendous range of investment options, and the most up do date research information. In 1974 the Schwab Organization was founded as one of the country's first discount brokerage services, today it provides a broad array of financial services to individual investors, independent investment managers, retirement plans and institutions.
Goals Objectives: Schwab's primary goal is ensuring the customer's best interests are met. They do this by recognizing that no two of their investors are the same in their financial objectives. They have experienced financial experts to ensure each customer receives the right advice based on their individual goals, risk tolerance, and investing horizon. .
Major Policies: In 1998 the company had many four major policies it followed to ensure the customer was satisfied. The first service the customer was provided involved the retail service segment. This segment allowed individual investors to make trades through four different channels. Custodial, trading, and support services were also provided to 5,400 independent investment managers who were valued at over one hundred and forty billion dollars. The third policy involved customer availability to the mutual fund marketplace where over 1,600 mutual funds were available. .
Strategic Manager: David Pottruck is the President and Co-Chief Executive Officer of The Charles Schwab Corporation. Since becoming President in 1992, client assets increased from $96 billion to $491 billion (as of December 31, 1998) exhibit 1. .
Contributions Effectiveness: Mr. Pottruck consistently demonstrates the ability to create value for customers and shareholders of Schwab. He employs a successful business model that bonds people and technology to provide integrated high-tech services for a wide range of investors.
