American airlines is the world's largest airline company and is at the forefront of the industry. Yet, a single catastrophic event brought this organization to its knees. September 11, 2001 is a day forever emblazed as being one of the US's most tragic dates in history. This date not only changed the country and its morale, it was a disastrous day for American Airlines as well. Alas, all their successes became tainted with the September 11 attacks, the Iraqi war, an airborne respiratory disease called severe acute respiratory syndrome (SARS), and the weak economy. These inevitable external circumstances forced the company to modify its goals.
To better understand the company's objectives, we first have to focus on the company's background. This way we will have a better image of the company. American Airlines started in 1934 when Aviation Corporation started. Aviation Corporation was formed to acquire smaller and newer aviation companies, and they are now known as American Airlines (AA). Over the course of the years, AA made some major changes that brought them to the top. To begin, they came up with the Family Fare Plan, which allowed families to travel together at reduced rates. The CEO at the time also came up with a "Fear for Flying" program, which helped AA customers feel safer about flying with them. Later, they opened the world's first special facility for flight attendant training, the AA Stewardess College. During the 1970's, AA suffered from a minor recession, and they brought themselves out by releasing the most popular fare, the Super Saver and introduced a rewards program for frequent fliers, AAdvantage. Furthermore, in 1990 and 1991 due to a recession and the Gulf War, demand for air travel dropped drastically. For this reason, fare wars started and caused all the airlines to incur massive losses. At the moment, AA is facing a similar situation except that other factors, such as SARS and terrorism, have made the situation worst.
Americans have been envied since they have evolved. ... That's why Americans comes in different colors. ... In the 20th century Americans have changed dramatically. ... Americans has a reputation of being lazy and rude. ... In his essay "What is an American" he states that all Americans are of European descent and that people who comes to America lives a better life. ...
The song "America Town" by Five for Fighting tells a tale of contradiction on the positives and negatives of American life. ... "America Town"s lyrics capture a contradicting opinion of American life told through the eyes of the artist. ... But first I"ll take a nap tonight and know someone's looking out for me" shows how the artist is content with the feelings safety that America produces, and the line saying "but first I"ll take a nap tonight" shows how most Americans take for granted the safety in America and how only a certain percentage of Americans actually do anything to protec...
Are Americans really over the plane attacks of September 11? ... The destruction was supposed to rip America apart. ... Some Arab Americans began to discover the other side of American life. Arab Americans started to feel that they were being profiled. ... September 11 is a day that Americans will never forget. ...
Fear has consumed the United States of America. ... America's violence was committed by America's people. ... America has a reputation of self-centeredness and superiority. ... Getting to that point will take as long as Americans push it. ... It is important that Americans overcome their fears. ...
Why can't America just mind their own business, and stop getting involved in everyone else's. ... Is it true though that American is the only super power in the World? Yes, many people believe this, and even if so, they shouldn't get too used to having America always on their back. "Although that belief is reported around the world, our officers attribute that to Americans and not necessarily to the rest of the world's belief." Now this isn't fair, because America has and still is trying to do their best to solve other countries problems, before they even try to solve ...
Let America Be America Again Langston Hughes The Poem "Let America Be America Again" is a very emotional and moving poem. It was most likely written around the same time slavery ended in America. ... The poem speaks of America's dream for freedom and for all to be equal. ... America is supposed to be a land of freedom and opportunity but this was not the America so many experienced. ... The character does say though that "America will be" to him meaning he is determined to live in the America that this poem speaks about the one where he can live free the one without greed th...
In the film "An American Tail" there is a song that includes the lyrics, " there are no cats in America and the streets are paved with cheese". ... In the first part of the lyrics they describe an America were there are no cats. One of the ways I took this as was that there is no war in America. ... This could mean one thing that every one in America is rich and everyone has job. ... This is why I think that their actions were truly American....
