To what extent is the media funded in the UK by revenue from advertising? .
In the media, advertising provides a large contribution to funding . In addition other revenue is gathered by sales revenue, sponsorship and in the case of TV Companies the sales of program material.
The commercial broadcasting companies, ITV, Channel 4 and Channel 5, depend hugely upon advertising revenue, but do make a turnover from For example Carlton TV's annual results for 2002 show that of the £799 millions turnover 83% or £660 millions was from advertising.
In 2002 advertisers spent £3.1bn on TV advertising in Britain. ITV companies received 53.7 per cent of this although their share has now dropped to 52 per cent. This is a staggeringly large amount of money. Although ITV only hast 24.5% of the market, as apposed to the 22.3% held by cable television, this is far too much money being spent of advertising. .
Today it seems like the adverts are arranged around the adverts, however this is wrong, and the program you are watching should take prescience and not the on average 35 minutes of advertising that is crammed into breaks. Channel 5.
Newspapers in the UK are segmented into these three groups, .
Tabloid (The Sun): These papers usually have no political or important news, and are often full of celebrity gossip and related stories. They are aimed at mainly at the D,E, and C2 social economic groups.
, Middle Ground(The Express( .
Broadsheet - e.g. - The Times The Daily Telegraph.
Every paper in the UK, has a target audience usually, based on their social econic system:.
A Senior top mangers administrators and professionals; surgeons barristers business director generals public utility directors.
B Middle senior mangers and public sector personal - county district council senior officers business departmental mangers.
C1 Supervisory staff clerical administrative staff section head, factory foremen assistant's mangers in branch offices to banks building societies.
