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Coke and Tone

            
             Large corporations and small corporations often compete in many areas of business. In the letters exchanged by the Coca-Cola company executive and the Grove Press Publishing Co. representative, the Coca-Cola executive puts the company on the same marketing level as a book entitled Diary of a Schoolteacher. The tone of the letter from Grove Press and the letter from Coca-Cola use accusatory, didactic, and forthright characteristics to their advantage. Both the writer of the letter from Coca-Cola and the letter from Grove Press clearly show the their individual attitudes through the use of different ideas, diction, and.
             intensity.
             Both the letter from Coca-Cola and the letter from Grove Press are forthright in the ideas that they present. The letter from Coca-Cola is dull and boring because of its frankness. Redundancy determines this letter's tone. The over use of "It's the Real Thing causes the reader to become lost. The true meaning of this first letter is to prove Coca-Cola's rights on the "It's the Real Thing slogan. But instead, the letter begins to tell the history of this slogan and the reader gets off the point. The letter from Coca-Cola uses repetitive and imprecise language, and the argument from them is never put into view and is, therefore, less effective. In the letter from Grove Press, however, the idea is to be sarcastic and to make a mockery of Coca-Cola. Grove Press never gets off track with this idea. Grove Press is so bold as to actually use a sentence from the previous letter. Grove Press disrespects the people of Coca-Cola by mockingly.
             saying, "We would certainly not want to dilute the distinctiveness of your trade slogan nor diminish its effectiveness as and advertising and merchandising tool,. Grove Press uses this quote to show the reader.
             how unimportant the use of this slogan is to both companies. The large company of Coca-Cola is downsized by the plain talk and condescending attitude of the much smaller company of Grove Press.


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