1. Personality
Personality Theories 5. ... There are two distinct approaches to personality that are used by the consumer researchers the psychoanalytic theory approach and the trait theory approach. Sigmeund Freud's psychoanalytic theory of personality has a major impact on consumer researchers. ... Trait Theory The other theory is trait theory and according to this theory the people are classified based on their dominant traits. ... Critique of Trait Theory As large number of customers can be categorized according to whether they exhibit various traits, these approaches can in theory, be used for...
- Word Count: 3190
- Approx Pages: 13
- Has Bibliography