In over a hundred countries, Avon is a leader in beauty and a trusted name in direct selling. More and more, you'll find Avon in kiosks and corner stores. Avon is the largest direct-selling company in the world, with annual sales revenues of nearly 6 billion US dollars. The largest corporate contributor to causes for women's health, and repeatedly recognized by publications like Working Woman and Working Mother are just two of the many reasons Avon is known as "The Company for Women". With consumers in 143 countries on 6 continents, Avon is connecting women around the world and has been empowering women for 116 years. They are a company that is proud of their unique history, and their legacy of supporting employee diversity, and their responsibility to consumers and the environment. These fundamentals are the strengths that have built Avon to its position today.
As always, times change, in business, life, and how we do things. So Andrea Jung must take Avon to the next level and seize the company's new opportunities. Jung's vision for a new Avon is what she calls the "ultimate relationship marketer of products and services for women." Her idea is to rebuild Avon from the ground up into a company that does more then their direct selling of cosmetics and makes it a company that is the source of everything a woman may need or want. Jung plans on making this possible via stores, Reps, and now online. Avon has never set up shop as a retail store in fear of competing with their representatives, but now they have planned a strategy to do so and franchise the stores to the representatives. This is a great opportunity for the company to try and gain more market share by having stores in companies like Wall-mart while still satisfying representatives. .
Another opportunity that Avon has taken part in is the business e-commerce internet age. Jung as most CEO's says the internet is the greatest hope for Avon in the future.
