Speed is judged by its fast delivery. Dependability is gaining customers trust, providing a satisfactory guarantee and compensation through previous references and reliability claims.
Finally flexibility is having the willingness and the capability of providing various types of goods and services which suit the customer at the time, in order to keep the customer happy and stay ahead of competitive rivals.
Performance objectives relevant to Carl Zeiss.
The performance objectives that apply to Carl Zeiss are cost, quality and flexibility. Reason being:.
Cost, providing customers what they need having focussed on its competitors Nikon and Cannon and beating them through price cuts and better value for money .By also having a heavy emphasis on its industrial research, keeping up to date, being able to produce and come up with new products introducing them into the market early beating its competitors.
Quality, as the company invests seven percent of its profit toward research and development of new products, this indicates the seriousness of the firm to improve and provide the best. Their ability to recognise what is on demand as well as seeing potential customers and meeting their standards/needs e.g. American customers ,moulding and producing goods to suit its region at any cost resulting sole trader-ship and over coming rival competitors such as Nikon and Cannon.
Flexibility, being flexible enough to mould themselves to produce products to suit customers of any country or regional differences .Able to see potential and recognise customers needs and acting on it fast, to have provided and have produced the relevant goods, for example: when Carl Zeiss substantially enlarged its piece of the market by producing lenses made to suit the U.S in 1976, which made it a leading worldwide producer. .
How Carl Zeiss operations strategy supports its competitive strategy.
Consumers are not the only priority of performance objectives.
