1. Amazon.com
Since then, Amazon has acquired five businesses that range from virtual database technology to videos while expanding to the European market. ... The business level of Amazon.com is cost leadership. ... Amazon.com's corporate strategy was in the form of single business to dominant all of business, but has since moved towards unrelated because they are offering more than just books at their website, ranging any where from kitchen and house ware to toys and games, DVDs, and herbal supplements. ... Part of Amazon's cooperative strategy is strategic alliances through acquiring business...
- Word Count: 1521
- Approx Pages: 6
- Grade Level: Undergraduate