The similarities between an advertisement that you see on television and one in a newspaper or magazine is they both somehow manage to intice you into wanting that product or just watching for your amusement. Both have different effects because a television ad you can see what is happening and the way they come across selling that product. A magazine ad on the other hand is so you look at it and you get to make the decision of whether it intices you to buy it or not because you don't have someone directly talking to you about that product. That is why both print and non-print advertisements seem to effect us in different ways.
With print advertisements, which include newspaper and magazine ads, they get our attention on a different way. They still persuade us into buying that product but do it subtle than how a television commercial does it. Magazines use the coloured picture of a phone quite big to grab your attention before you look to the information to see what phone it is, the price etc. they still try to persuade you by having words like packed with extras, ultra cool, full of features. These words make you think that this phone is top of the market and has the most extras and makes you think that you are getting more for your money. Newspapers do the same thing but they might not always be in colour. Them being not in colour wouldn't grab your attention if you were flipping through a newspaper.
With non-print advertisements, which are all the ads that you see on television, These type of advertisements grab your attention because they might be directly talking to you. If someone is talking directly to you which they do in a lot of ads, you feel more confident that you are getting a good deal and a good run down on what they are trying to sell. The people on these ads use a lot of persuasive language because they can fit more into a TV ad than what they can in a small ad in the paper.
