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Nestlé NESQUIK has a rich history in the United States and around the world. The history of the chocolate powder begins with a man who was not only a friend but also neighbor to Henri Nestlé, Daniel Peter. In 1875, Peter figured out how to combine cocoa powder and milk to make chocolate milk. Peter's company quickly became the leader in milk chocolate products and lucky for the world, merged with Nestlé a little bit later. Although, milk chocolate began to be manufactured in Europe around the 1900s, Nestlé NESQUIK, the first milk chocolate powder was developed in the U.S. in 1948. The ability of the product to adhere to regular cold milk and produce tasty chocolaty results added to its growing esteem. In the mid-fifties the product was introduced to Europe and in 1999 the brand name was adopted by America. In 1973, the NESQUIK bunny was chosen to be the mascot for Nestlé and soon became a favorite among children. With the help of many advertisements, like the one included, the use of the cute, button-nosed bunny with that irresistible smile contributed heavily to its fame and popularity. To children, it was always fun to drink chocolate milk from the can that had the bunny on it rather than the other name-brand products that just advertised with low prices and good nutrition. .
Indeed, the image of the NESQUIK bunny has developed over the years. Through further analyses of advertisements that utilize the NESQUIK bunny one would find increased use of technology and an appeal to a wider audience. Before the introduction of the bunny, in the 1960s, Nestlé's printed advertisements were targeted to the economical family with children. Nestlé's main models were young children, preferably girls, who were having fun making and drinking their product to demonstrate its "Quik--ness. Extra publicity was given to the procedure of making chocolate milk.
