Since McDonalds is one of the biggest food chains in the world there are many types of controls that are placed upon them and that they place on themselves. They have certain controls for almost every aspect of their company. They have controls on of course their food but they also put controls on the customers. .
The kind of controls they put on customers are all around, whether they go into the restaurant or they just use the drive thru. The consumer just seems to be put onto this conveyer belt that moves them through the restaurant in a manner that is desired by the management. We see this clearly with the drive-thru window; with the conveyer belt being the person's automobile. We also see this conveyer belt example inside the restaurant. People are suppose to line up and one by one move closer to the counter to then order their food, pay for that food and then carry it all on a tray to an available table. After you finally get seated you then eat, gather up all of your trash and carry it to the trash cans and then leave to return to your car. Just like being put onto a conveyer belt and being moved all around the store. .
What McDonalds does to put controls on consumer is a number of things. For example:.
1. Consumers receive cues (the presence of lots of trash receptacles, for example) that indicate what is expected of them.
2. A variety of structural constraints lead customers to behave in certain ways. For example, the drive-through window, as well as the written instruction on the menu marquee at the entrance (and elsewhere), give customers few, if any, alternatives.
3. Customers have internalized taken-for-granted norms and follow them when they enter a fast-food restaurant. (Ritzer, p.113).
Along with controls put on their consumer's one of their biggest controls is placed on their food. McDonald's is committed to providing high quality food, using the best raw ingredients, working with trusted suppliers and ensuring consistent preparation standards.
