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Tobacco Killer


            
             Any industry that produces a product needs a customer, that's basic business 101. Most businesses use marketing to try to get people to try their product, and hopefully, if people end up liking that product, they may purchase it several times. The Tobacco Industry approached Business 101 a bit differently. They created a product that many people would be come addicted to, and if used, would continue to buy on a regular basis, whether they liked the product or not. Not only is the use of tobacco, and the nicotine in cigarettes, potentially addictive, but the Tobacco Industry went further by adding chemicals to their cigarettes that make the addiction more powerful and longer lasting. The Tobacco Industry didn't just make their product addictive; they made it deadly, killing more people than all of World War II. It's not often that we, as a country, fall victim to someone or something, but throughout our history the use of tobacco has plagued us. From advertising to our youth, to laying an economical burden on society: the Tobacco industry has a stranglehold on America.
             No product is more advertised in America than tobacco. Even with the recent bans of tobacco ads on television and billboards, the industry is still the leading advertiser. Alternative Weekly Network, the publisher of nearly every weekly paper in America, reported that 70% of advertisement revenue comes from the Tobacco Industry. It only makes sense that it takes that much dominance over advertising to sell a product that, on average, shortens life expectancy by twelve years.
             The Tobacco Industry spent nearly 9 billion dollars on advertisements directed towards youth smokers (18-24), that's 26 million dollars a day. By focusing on this age group the Tobacco Industry gains, or "hooks" customers for life, while their past customers are dying off at premature rates. Do you think spending that much money and targeting the younger age group really pays off? Well, 88% of smokers" ages 18 to 24 smoke the three top advertisers in the business (Marlboro, Newport, and Camel), while only half of all adult smokers use these brands.


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