External opportunities:
• Increases in revenues in 75% of regions in which Nike operates
• Increase in sales to women via Nike Goddess
• Bulk of market is Generation X and Generation Y
• Sales are predicated to continue to rise in Athletic Apparel market
• Good locations for distribution and manufacturing worldwide External Threats
• Market has 8-10 other athletic apparel producers
• Other footwear and fashion wear designers are beginning selling athletic apparel
• Locations of manufacturing facilities Internal Strengths
• Bulk of workforce is younger that 40
• Vice Presidents tenures with Nike is less than five years
• Strong Research and Development department
• Strong Marketing Plan and budget
• Employees actively involved with the implementation of new ideas
• Strong programs in place showing good corporate neighbor image. Internal Weaknesses
• Peoples beliefs of exploitation of employees at international sites
• Does not manufacture own product
• Closed minded upper management staff Possible Strategic Plan Ideas: In order to maintain the market share Nike currently has and further growth in shoe and apparel sales Nike must focus on the following issues. Nike must show its stock holders that their shoes and apparel is the one that has the most demand from the market. They can achieve this by addressing and implementing changes for the following issues. 1. Nikes product line: Nike should take a close look at their product line. Nike needs to decide if all the products that they are producing to sell are viable products. The problem that Nike runs into here is in their mission and vision statements. Nike feels that they need to be the leader and outfitter of every athlete in the world.
Nike Nike, Inc. is the worlds #1 athletic shoe and apparel seller. ... As a result, this is bringing Nike a lot more competition to surpass. ... Nike has 20,000 plus retail accounts throughout the U. ... (1) Nike's product line: Nike should take a close look at their product line. ... Therefore, Nike needs to look at downsizing its product line. ...
Nike Shoe Factory Controversy There has been a lot of controversy lately about the working conditions and low wages in overseas Nike shoe factories. ... Nike became the number 1 seller of shoes in Canada and the company reaches out and forms Nike International Ltd to service more than forty foreign countries. ... Nike receives a small dip in their gross revenue. ... In response to all these allegations, Nike did many things. ... In the statement issued by Nike, available on Nikebiz.com, it says, "No contract worker making Nike footwear product can be under the age of 18. ...
Nike, the number one sport-shoe producer, selling $9.2 billion worth of shoes per year claims that "there shall be no discrimination based on race, creed, gender, martial or maternity status, religious or political beliefs, age or sexual orientation." So why is an average wage for an Indonesian Nike factory worker $2.60 a day? Nike clothing retailers have enjoyed huge success since there debut opening in 19__. ... Over the past decade, tens of thousands of students, people of faith, activists, and consumers have demanded that retailers take responsibility to clean up sweatshops such as Nike...
Nike Project 3 Prabhu Sankar Nike Corporate Level Strategy Analysis Level & Related or Unrelated Nike's corporate level strategy includes a moderate level of diversification. ... Nike has never left its core competencies. ... With the use of Tiger Woods, Nike's sales increased as if it was Nike using Michael Jordan all over again. ... Nike has made one acquisition, however. ... If Nike chooses to use both ...
All of Nike's chief products are athletically inspired. ... Nike's shoes also address the market for outdoor activities. ... Nike is further addressing new niche markets every year. ... An excess of inventory in 1985 caused Nike to reduce prices this pushed Nike from the top spot in the market. ... Nike is very financially strong. ...
In the spring of 1972, the first shoe to include the Nike swoosh was introduced. ... The Waffle outsole transformed the running world and soon after, Nike Air evolved Nike's revolutionary impact on sports. ... In 2001, Nike introduced Nike Shox, unique columns of engineered foam, and a new revolution in cushioning began. ... The diversity in such size is helping Nike evolve its role as a global company. ... Nike is, and always has been committed to evolving and improving their products to remain leaders in their industry. ...
In contrast, 95 percent of that 120 dollars will essentially be turned over to the wealthiest American Nike corporate executives. ... Nike has been known to state that they do not know about the reprehensible conditions where their shoes and apparel are manufactured. ... Nike's sweatshops employ mostly young women and girls; in fact they are 90% of the work force. ... (Lormand, 2) Nike is doing little to help Chinese workers and their communities, to become self-sustaining, economically. ... Nike would feel the effect of lower sales, and begin to make the changes, that would uphold ...
One of these is the Nike Company's internal environment. ... It is these departments that impact Nike's marketing decisions. ... This increases the demand for the Nike products. ... Buyer behavior has affected the marketing activities of Nike. ... Nike's positioning strategy is by user. ...
