(855) 4-ESSAYS

Type a new keyword(s) and press Enter to search

Factors Affecting Subsidiary Roles in Automotive MNC



             The report will take on the following structure - Using well accepted research literature, we will show that automotive firms face pressure to be both globally integrated and sensitive to local market needs. This results in the need for automotive organisation subsidiaries to take on different roles within the organisation. The Barlett and Ghoshal typology (a means of determining which roles subsidiaries take on) will be explained and tested on the automotive industry with particular reference to Toyota (the client's close competitor). The typology will then be accepted or refuted. If it is refuted, other explanations of the factors affecting subsidiary roles within organisations will be discussed and related back to the case study on Toyota.
             Theoretical underpinning of the analysis.
             The client's problem cannot be answered using traditional structure-strategy models (developed by Chandler, 1962). Their deficiencies lie in the fact that this analysis was conducted on firms operating in only one country (i.e. The US). It therefore fails to incorporate the richness of environmental factors that the multinational operates in and the less formal systems of organisation and control that are found in them(Hedlund and Rolander (1990)). The new body of writing has arisen from that of the global strategy literature (Rickard, 1997) and has dealt with the tension that the previous strategy-structure model could not - namely, the tension between the conflicting demands for national sensitivity and global integration. The literature recognised that to operate within a global market, firms have to reap economies of scale that are global in size - hence the need to keep the organisation as centralised as possible (Bartlett & Ghoshal, 1995). This is counterbalanced by the recognition that contrary to Levitt's claims - that tastes are homogenised to such an extent that we can have global brands selling the same product across the world (Levitt, 1983) - consumer preferences in different markets are important and therefore local responsiveness is needed.


Essays Related to Factors Affecting Subsidiary Roles in Automotive MNC


Got a writing question? Ask our professional writer!
Submit My Question