Shopping is a very important content in my life. Personally, I'm a bit belonging to the "addictive shopper", especially when I feel down or in big stress. But most of the time, purchase for me is still a rational action after consideration.
To make a purchasing decision, or let's say to buy a thing, normally I would base on these steps below - .
1. Demand Coming.
This is the original motivation for coming to a purchasing need. For me, the demand is just from the daily life or work whenever I meet, like my laptop purchasing. I was used to work with a Manchintosh iBook in office, but I found it more and more that lots of documents were only able to be deal with Windows system in PC; besides, the iBook is not very convenience for Chinese character import. Thus, I decided to buy a PC laptop for myself.
2. Direction Outline.
Once I have the basic demand, I would always outline the things that I want in my mind first. It is truly an "Information Century" nowadays as there is always so much information coming to us in every second. Therefore the people like me who are getting information from various media whole day, might always unconsciously imagine a draft of direction for a commodity by ourselves in advance. .
The imagine could be outlined from some advertisements, impressions or experience we had before, or maybe the advises from friends, and even our own habits or tasteFor me, this outline of the Laptop covers many aspects of the merchandise including function, quality, brand and style, and price of course. .
3. Particular Seeking.
With the outline, the real particular researching and seeking start. This is the step to find out the real available goods, which might match our "dreamboat". I gathered lot information about laptop from Internet, newspaper, and also I went to the computer market directly. Afterwards, I did find some options that could meet my requests.
As I believe that the value and price are always proportional, I'm used to figure out my budget first before going to market.
