National Culture Bureau also draws up lots of rules for Chinese magazines. These rules can be expressed as follows: .
The first is the admission system has comes from government. The second is that content of the magazine must under the direction of the government. The third one is that a lot of magazines were direct founded and protected by the government"s service. And the last one is that if the magazine gets out of line, the government will revoke the license of publishing. Therefore, publishing and running a magazine in China is much more difficult and than US.
Publishing policy for Chinese magazines:.
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3. Distribution and Marketing of Chinese magazines .
The main adjustment factor is the market in the USA. These include reader market and advertisement market. An example, in 1999, nine hundred magazines in USA went bankrupt, and at the same time hundreds of new magazines blossomed out, 10% of them were women's magazines.
In terms of magazine advertising spending, China is only the sixth largest market in Asia Pacific, after Taiwan and before Indonesia. According to Zenith Media, China's total magazine advertising expenditure in 2002 is expected to be less than 5% of the research company forecast for Japan this year.
However, this situation combined with low production and editorial costs has allowed a few foreign publishers - less than ten international groups have been able to negotiate some special agreements with a "local partner" - to generate some significant revenues from publishing a Chinese edition of their magazine. .
Wang Gang, an official from Xinhua Bookstores Co, said the opening-up policy may bring challenges to the publications industry. "The distribution sector is important to the whole publications industry" he said, "adding that if domestic distributors perform well in the next few years, the publication enterprises could compete with big multinationals. Otherwise, they will be unable to cope.
