Background of publishing conditions in China 04.
Distribution and Marketing of Chinese magazines 061.
4. Staff of women's magazines in China . 09.
5. Contents of magazines in China 10.
6. Conclusion .13 Bibliography 14.
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1. Introduction.
China's magazine and periodical market has expanded rapidly in the last 20 years, with total circulation ballooning from 700 million to 3 billion volumes, but nowadays Chinese women's magazines will faced with a coming snowstorm. With the Chinese government gradually adopting the open publication code for magazine policy, more and more magazines are sold at news stall and face supermarkets and they are mostly women's magazines. Some famous women's magazines are coming in a continuous stream from the USA and France and will start to collaborate with Chinese magazines. Native women's magazines are experiencing some problems because fewer customers want to buy them. The chief editor of 《Beauty and Health》magazine has said:" It is time to change Chinese for magazines!"Therefore, we should try to understand thoroughly the difference between the US and Chinese Women's magazines, if not, it will hard to change them.
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2. Background of publishing conditions in China .
In USA if is only necessary apply for an International Standard Serial Number (ISSN).Anybody can own their magazine. (Everyone can apply from internet, it is free).
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But China is still a small magazine market by all standards. For example, the government has an austere publishing policy for magazines. Chinese magazines must accept government control of. The hierarchy of censorship have divided into four major areas :National Press and Publication Administration 、local Press and Publication Bureau National Culture Bureau and Commission on the Status of Women.
National Press and Publication Administration usually control the International Standard Serial number of magazines, Local Press and Publication is in charge of the chief of editor of Chinese magazines.
