After touring a factory full of genetically engineered lower caste workers, John is horrified at what this new "advanced- civilization has done to humanity. He is repulsed by the stark contrast between the beauty of Lenina and descriptions by his mother and the reality of their mechanical society. He repeats the phrase again while astonished at the sights and people before him on page one hundred sixty of the text. As well as mentally impacted by these events, John is so overwhelmed he vomits as a physical response to the stress. Turning from horror to incense after the death of his mother and another unpleasant encounter with lower caste twins undergoing "death conditioning-, John attempts to liberate the workers in line for their daily ration of the euphoric, hallucinogenic panacea for all things unpleasant, soma. He cries out to the people with Miranda's mantra echoing in his mind "O brave new world how beauteous mankind is!- (209) Calling for the attention of the masses, John has all intentions of helping them realize the freedoms they lack but fails miserably when quickly stopped by the police. The people of the World State did not understand John when he was trying to help them because they were never allowed to be emotional creatures. Conditioned from birth, they were told that emotions are unpleasant and should be dealt with through soma or ignored with another distraction like sex or a complicated game of electromagnetic golf. John used other quotes of Shakespeare through the novel in response to all highly emotional situations, slowly introducing the reader back into the intensity and beauty of classical language after being deprived of it through the duration of the book.
John, in response to Lenina, calls upon memories of Romeo and Juliet as well as other plays by Shakespeare. "Her eyes, her hair, her cheek, her gait, her voice - (144), John is marveled at the qualities in Lenina not even thought of by the men of her society.
