Size of Markets.
Today we are experiencing rapid growth in the economy of an unsurpassed nature. This has been brought about by the relaxation of foreign exchange policies and macroeconomic policies geared towards attracting foreign investors into the country. The fiscal and monetary policies of the government geared towards maintaining growth with social justice have largely contributed to the economy's growth. In China for instance, it is expected that the population will continue to rise for the next 20+ years. .
The current drive and emphasis by International governments on diversification of the industrial base presents an opportunity for Pandofandlejoie Breweries to make a valuable contribution. This will result in the implementation of modern technology and transfer of knowledge. Having completed a thorough and comprehensive research of the market, our brewery realized that there was a need for a company that focuses on producing affordable thirst quenching brews tailored to satisfying client's needs. Though there are breweries currently on the market, some of whom have been in existence for a relatively long period of time, we believe that there is a market need for one that particularly focuses on the low to medium income individuals. We intend to provide products of extremely high quality: something that cannot be over-emphasized in the international arena with the current drive towards globalization. The marketing mix of the products has been carefully and strategically put together to position products in the market.
Aware of the fact that we will be operating in a predominantly monopolistic market structure, we intend to ensure that our marketing strategies consider the importance of the fit between our products capabilities and benefits, and the target market, so as to develop a strong sustainable competitive position in the market. As a result, we intend to implement a niche marketing strategy, focusing on certain target markets, particularly in view of Tsingtao Brewery dominance on the market.
