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Business Plan - Pandofandlejoie Breweries, Inc.

Pandofandlejoie currently employs 45 people in its United States location and has plans of expanding into Australia, China or South Korea. With this expansion Pandofandlejoie will increase its labor force by 100% in year one to 500% in year five.
             Growth Highlights.
             Today we are experiencing rapid growth in the economy of unsurpassed nature. This has been brought about by (amongst other things) the relaxation of foreign exchange policies and macroeconomic policies geared towards attracting foreign investors into the country. The fiscal and monetary policies of the government geared towards maintaining growth with social justice have largely contributed towards this, evidenced by all economies averaging a growth rate. China for instance is expected that the population will continue to rise for the next 20+ years. .
             Having undertaken a thorough and comprehensive research of the market we realized that there was a need for a company that focuses on producing affordable thirst quenching brews tailored to satisfying client's needs. We intend to implement a niche marketing strategy, focusing on certain target markets, particularly in view of Tsingtao Brewery dominance on the market. Our initial overall target market share shall be 7% of the local market. This share will vary with the actual products, and with apple beer having a larger share than traditional beer due to its uniqueness.
             Summary.
             Pandofandlejoie Breweries will set out to provide good quality products that will help instill a jovial environment. Pandofandlejoie Breweries intends to provide the customer with more than a drink to quench one's thirst. We intend to provide a quality brew that not only quenches one's thirst but enables one to enjoy themselves and be proud of it. We intend to vigorously undertake new channel and distribution development in addition to deploying aggressive marketing strategies. Also, strategic alliances shall assist in our attainment of goals and objectives.


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