Marketing Analysis.
Current top competitors within the local market of Albany are as follows; "Little Caesars Pizza", "Dominos", "Pizza Hut", "Kiwi Pizza" and "Broadway Pizza". The market share of Jefferson City is a mixture of both internationally recognized competitors and state-wide established pizzerias. "Dominos" currently has the biggest brand recognition out of all competitors, with most of it's market share due to the companies extended delivery hours located in Albany. The only comparison in terms of delivery and international brand recognition is "Pizza Hut". .
"Pizza Hut" currently has the second largest brand recognition within Albany due to its multiple locations throughout town. Currently having three restaurants established around different areas around Albany; "Pizza Hut "currently has the most restaurants operating within Albany. .
What "Little Caesars Pizza" may lack in brand recognition, it more than makes up for in price. This establishment currently offers the lowest priced large pizza out of all top competitors, averaging in at $6.00 for a large sized cheese pizza. In comparison to "Dominos" $15.99 per large cheese pizza and "Pizza Hut's" $13.99 price for a large cheese pizza; "Little Caesars" has found a marketing niche by becoming the most affordable pizza out of all of the larger pizzeria franchises. In addition, it is the third recognizable pizzeria franchise located in the city. .
"Broadway Pizza" is a well-known local pizzeria located on prime real estate in downtown Albany. Centrally located off of west high street, its close proximity to multiple federal buildings grants potential customers easy accessibility. State-employees during lunch hours and residential participants of local down town festivities make up a consistent target market for the establishment.
