1. Coke Vs. Pepsi
As we have seen, international marketing can be very complex. ... This becomes very evident as one begins to study the international cola wars. ... Coca-Cola's strategy was to advertise internationally for Central Europe. ... Coke and Pepsi in Poland: Poland, with a population of 38 million people, is the biggest consumer market in central and eastern Europe. ... After Fiat, Coca-Cola is now the second biggest investor in Poland. ...
- Word Count: 3300
- Approx Pages: 13
- Grade Level: High School