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Photography


3). These premature stages of photography saw painter Paul Delaroche remark, "from today, painting is dead!" (Gernsheim 1962, p. 13).
             It was obvious though that photography was not just another invention (Fig. 4). "For the first time, one could record the past not just with written words or painted pictures" (Museum Ludwig Cologne 1996). Now it could live on in the form of exact images. One could now believe in this past as if one had experienced it personally. The photographic image evolved into a collective memory (Museum Ludwig Cologne 1996). The invention of photography was "the birth of a new language" " (Museum Ludwig Cologne 1996) and gave birth to a "new kind of visual communication", (Museum Ludwig Cologne 1996) which would change graphic design and advertising forever.
             To many painters though the invention of photography was seen a somewhat of a threat as they had been until its introduction the only people who could record events, people and places in society visually (Daval 1982, p. 83). Contrary to this, many others saw the specific nature of the new medium and were greatly interested in its "usefulness as a supplier and multiplier of images" (Daval 1982, p. 83). But like the older technique, photography had to fight for recognition as a graphic art, though artists involved in both media gave proof that "there can be creative art forms, as well as inexpensive methods of illustration" (Gernsheim 1962, p. 13).
             New systems of representation in advertising and graphic design from the advent of photography advanced as printing techniques did during this industrial age. The first major development, the invention of lithography in the early nineteenth century, "allowed easier experimentation with type styles, weights and swifter production" (Hollis 1991, p. 292), and became the chief means of reproducing works of art and illustrating books (Fig. 5) and magazines (Witkin 1979, p. 1). Printers began to produce successful lithographs in the 1830s, by over printing separate stones.


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