obamaonthecouch.com/facing-facts/. March, 2015.). In order to establish a middle ground between the extreme perspectives formed by the society, I would choose the principle of Aristotle's Mean to determine a practical solution. (Clifford G. Christians[et all]. 2012, 2009, 2005. Media Ethics: Cases and Moral Reasoning – 9th edition. Pearson Education, Inc. P. 10.).
Neither the decision to stop broadcasting football on NBC, nor the decision to maintain status quo on the intransigent attitude of owners would account for a rational step towards benefitting the society. On the grounds of Justice and Wisdom, the Aristotle's Mean would rightfully create "the most fair and reasonable option for honorably resolving disputes between" football fans and parents/young adults. (Clifford G. Christians[et all]. 2012, 2009, 2005. Media Ethics: Cases and Moral Reasoning – 9th edition. Pearson Education, Inc. P. 11.).
Loyalties.
The first and foremost loyalty would include the duty to NBC's clients and members of the profession – in this case, the NBC's loyalty towards the NFL has played a tremendous role in hosting the 'NFL Sunday Night Football' since 2006. NBC cannot afford to dismiss their trust that has been built upon the business entity in terms of contract rights, advertising, and breaking records through broadcasting the annual Super Bowl as well. ("The Money Behind Super Bowl XLIX", http://www.forbes.com/sites/chrissmith/2015/01/31/the-money-behind-super-bowl-xlix/. March, 2015.).
The other loyalties would include the fact that NBC owes to its football fans for many years: an audience who believe that "[Football] is not just a sport but a lovely and intricate form of art". ("No Pain, No Game", http://www.nytimes.com/2014/09/28/books/review/against-football-and-why-football-matters.html. March, 2015.). Yet, I also appeal to the Society whose concerns pertain to the future generations being exposed to a Culture of Rage and Violence – a concern that needs to be addressed.
