Tandou Limited, Consolidated Pastoral Company Pty Ltd., and NAPCO are meat and cattle producers. However, AA Co has the largest market share compared to the individual competitors such as NAPCO, which has 200,000 heads of cattle, Heytesbury Cattle Company (150,000 heads of cattle). Foreign rival companies are mostly American meat packers such as Tyson, Cargill, JBS, and National Beef. Other foreign beef rival companies are from Canada and Europe. However, the major competitors are the local cattle and meat-producing and grain/crop farming companies. Ostensibly, Australian Agriculture Company controls a market share of about 10% (mainly in Australia, the Middle East, and Asia). Rival companies such as GrainCorp Limited control a market share of about 3% AWB Limited (about 4%), and AUSTREX (about 5%). Nufarm has a market share of about 4%, Tandou Limited (about 2%), Consolidated Pastoral Company Pty Ltd (about 6%), Heytesbury Cattle Company (about 3%), and NAPCO (about 4%).
Australian Agriculture Company operates in a perfect competition environment. A perfect competition environment prevails where there are many market players, and there is a high degree of freedom of entry and exit (Taussig, 2013). Australian Agriculture Company competes with many small and large agribusiness companies. These companies are located in many parts of the world, and they also deal in many competing/substitute and complimentary products. For example, produces malting barley and Dorper sheep which are close substitutes for AA Co's sorghum and beef/mutton. Clean Seas Tuna Limited breed blue tuna for commercial purposes while Inghams Enterprises Pty Ltd bred turkeys and chicken for commercial meat production. Inghams Enterprises Pty Ltd also operates a commercial piggery. Pork, chicken meat, and turkey meat compete with AA Co's beef and cattle. Consumers can choose from a variety of meat products thereby creating stiff competition between beef and other meat products.
