3.2 KFC′s overall marketing strategies.
The original items of KFC are chicken with homemade side plates, wraps, plates of mixed greens and burgers. While its essential focus is fried chicken, KFC likewise offers roasted chicken products, like, burgers or kebabs, and also pork-based products, like ribs and other regional fare. Most, KFC eateries offer Pepsi's carbonated beverages, with the exception of in a few nations, for example, Japan and South Korea, which are putting forth Coca-Cola. Be that as it may, KFC has its own specials, like, its trademark, "we do chicken right" (www.kfc.com).
Product and Position.
According to marketing manager, 2009 there are a lot of new products that are sold in the Chinese market, and some of them have special recipes for Chinese people. For example, Chicken Bundle of Old Beijing is chicken come in a thin hotcake with green onions, cucumber and hosing sauce, and made into a wrap which is composed by way Peking duck is served, however with stir-fried chicken inside. It is flavoured, not only with hamburger relish, but even a sugary sauce made of brewed flour, which is a sauce for the popular Beijing plate (english.peopledaily.com.cn). According to marketing administrator in Beijing 2009, when the Chicken Bundle of Old Beijing was initially introduced to the clients in February 2003, the item was presented a play of Beijing Opera, and after then it turned out to be more well known. "Truly, we are consistently hunting down new tastes which fit Chinese customers and we found some nearby sustenance is exceptionally pleasant and favored by Chinese people. It would not be straightforward for KFC to succeed far and wide, on the off chance that it supplied the American tastes without giving any thought to the expanded societies and customs of neighborhood buyers in diverse countries," he said. "Really, we are continually searching for unknown relish which sutaible Chinese clients and we discovered some native sustenance is very likeable and favoured by Chinese individuals.
