Furthermore, even slogan of the company sounds:"My life powered by Samsung Galaxy S5. Designed for you" - obviously show these two aspects that was underline previously. Other example is the prices of production it is absolutely unfocused indicated gray barely visible front, in compare with brightly and colorful images of their production (Hutchison, 2009). Final aspect of the marketing style is the high development support and customer service, Samsung provide a wide range of option for them customers, that include necessary software, cloud technology, repair of production and help line via life chart, email support and phone support. On other hand, Samsung used a component of Sales marketing style such as investment in salespeople large scale promotion and massive campaigns (Drucker, 1973). In fact, Samsung company spending on their advertisement campaign more than any company which create HT devises. According to statistic, only in 2012 Samsung spent 4,000 million $ on advertisement, in compare with main competitor from Apple spent 1,000 million $ (Rene Ritchie, 2012). For example, there is personal Samsung page in the advertising catalog JB HI-FI, that call "Latest technology tablets", it has only Samsung production and even unique color spectrum same as Samsung's logo. Furthermore, Samsung doesn't stopped on traditional ways of commercial such as TV, Radio, Billboard and internet, they use huge events such as Olympics Games, soccer club Chelsea and sport organization Samsung's Four Seasons of Hope (Gregory Lee, 2005). Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales - 5.4 percent, according to Thomson Reuters data. Apple spends just 0.6 percent, and General Motors 3.5 percent (Kim, 2013). Finally, social aspect of marketing style included focus on social networking sites, make all output accessible online, online benchmarks like tweets (Drucker, 1973).
