Samsung Galaxy S5 comes with better design, better display, faster speed galaxy s5 now official heart rate monitor, fingerprint apps and Latest Android kit kat Operating System, new 16-megapixel smart phone camera sensor, 16 GB internal storage, 2 GB RAM, microSD, up to 128 GB, New 3.0 Design, 2K display touchscreen, 2.5 Ghz 64-bit processor, Qualcomm Snapdragon 800 (8974AC) Chipset and Adreno 330 GPU. 3G, 4G supported smartphone by Samsung. It is also IP67 certified - dust and water resistant, Water resistant up to 1 meter and 30 minutes, Corning Gorilla Glass 3, TouchWiz UI, Accelerometer, gyro, proximity, compass, barometer, temperature, humidity, gesture, heart rate.
The average price of an unlocked Samsung S5 is at $799, however, its largest competitor currently, Apple's iPhone 5S is priced at $999. This is very good, as then the customers will be attracted to Samsung as it's price is lower than Apples. There are several different types of pricing strategies which are available for common business's to use, that being Cost Plus Pricing, Penetration Pricing, Price Skimming, Competitive Pricing, Promotional Pricing and Psychological pricing. Based on the information provided, we are able to know that Samsung Galaxy S5 uses psychological pricing, this can be seen as its price s $799, this gives the idea to the customer that he has saved a lot of money, that the price is below $800, when actually he only saved $1. Competitive pricing, the price for the S5 has been lowered, to attract the market from its competitor, the iPhone 5S, who's price is $999, a $200 difference in price.
There are several different advertising medias, such as TV Advertising, Radio Advertising, Cinema, Newspaper, Outdoor advertising and Internet or e-commerce, for Samsung, its main advert concentrates on 4 main areas of life which the S5 can fulfil and improve, that being, convenience, fun, relationship and care.
