Braaap offers a variety of payment features and plans to suit customer's needs. These features include $0 upfront payment, unlimited lay-by, pay as you go, applications for finance assistance and also the ability to pay upfront if they wish. They also offer rental options.
Pricing Variables: Braaap have excelled in the motorcycle manufacturing industry by utilising the benefits to their business and market position that are associated with pricing variables. Some variables in use include discount percentages, competitive ownership for customers, leasing arrangements, residual value of their product and the recognisability and psychological elements of advertising.
4. Analyse the impact and importance of the following elements to market outcomes.
a. The promotional methods.
Promotion as a tool in the marketing mix enables the company to have an influence over purchasing behaviour. Promotion when combined with advertising and personal selling enhancing the likelihood of succeeding in market share. Braaap uses sponsorship as a promotional tool and because of the quality of their products they have been associated with many different motorcycling championships around the world. Promoting their brand in such influential tournaments and competitions are extremely likely to attract people from their intended target market. Braaap has also developed a program called "Learn to Ride", which is a program that gives people the opportunity to experience and test the products and choose the right one for them. They are given professional advice on what to equipment to wear, how to look after their motorcycle and most importantly how to ride their motorcycle.
b. The channels of distribution.
Braaap uses various channels of distribution including distributers, dealers, ebusiness, internet, delivery service and franchisees. Braaap has four branches spread across two states, Tasmania and Victoria.
