This is through the use of ITunes, Amazon, and other providers. The music video of each song would also be posted online on websites such as YouTube, enabling people to listen and watch the music video for free at any time. Coldplay's 'Speed of sound' is on their album X&Y which sold over 8 million copies in 2005. 'Speed of sound' also served as lead single for this album. While Zedd's 'Clarity' is on his debut album which is also titled 'Clarity'. .
The music companies mainly use these media types as they are both portable. CD's are popular as they can hold a number of songs from the same musician. They can be taken anywhere, and played on computers, cars, and radios. Though through the growing information technology industry, music has found a new port to be played and downloaded from. This has been mainly through the creation of ITunes on April 28, 2003. This was created by Apple with their idea being wanting to provide a virtual store where people can buy and download digital music on-demand. As most people have some sort of Apple device, music companies have seen this as an opportunity to sell individual songs at a reduced rate while also selling albums. This gives consumers a choice to either download one single that they like or to buy the entire album. Google has also released a similar service to Android phone users with the app Google Play. Music videos also are posted on YouTube as a source of free marketing. YouTube is a popular website that enables people to upload and to view videos.
Songs need to be produced in a range of different media types to appeal to all people in the market. For example the older generation may not understand how to use newer technology such as iTunes, Google Play and YouTube, therefore CD's are beneficial for reaching these people. While the younger generation who are on the go may not have time go to a music shop and look for the specific album.