An example of this is multinational food business McDonald's, has Patrick Wilson as New Zealand's Managing Director, where his role is to communicate to other global managing directors through telecommunication systems to assure all McDonald's franchises are kept in line, (Organisation | McDonald's, 2013). .
Communication systems have contributed to giving New Zealand more exposure to global food products and services leading to an expansion from just locally owned food businesses. It has contributed to international brand image for popular food chains such as McDonald's, Subway and Starbucks, where these stores have become a familiarity and adopted into New Zealand's food industry. Subway fast food chain is a prime example of globalisation where the American originated store has impacted on a global scale. It can now have franchises operating all over the world having just opened its 250th New Zealand store and has bullish plans for local expansion, with 20 restaurants set to open this year, (Christopher , 2013). However I strongly believe negative implications do arise from the growth of larger food franchises expanding into New Zealand's food industry. Smaller businesses can be impacted negatively through the bigger firms entering into New Zealand's food industry, where locally owned businesses often have to cease due to a decline in their customer basis, for example, Bloom Café, in Auckland shut down due to Canada's originated Pita Pit sandwich store becoming a substitute near by. This is due to brand image with larger firms being more dominant then locally owned business as well as larger food chains tend to offer cheaper and more affordable prices therefore it is an incentive for New Zealand consumers. .
Globalisation has had a positive impact on New Zealand's food industry as it has given the opportunity for New Zealand to expand their products worldwide. BurgerFuel, a New Zealand owned chain of gourmet burger restaurants now has stores in 40 different locations around the world, (Burgerfuel, 2013).
