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Employees and Economic Structures


Same with other customer-facing service, many studies shows that most hairdressers can not acquire high income or social status (Rose, 2007). Many of hairdressers get into a paradox that they do not love their job, but their job requires their high level of love and enthusiasm emotions. Because of long time working to repeat the same tasks or perform positive feeling, it is easily for hairdressers to have long distinct between physical and real mental performance.
             It is a strong performance element for hairdressers to solve these long distinct and manage their emotions during their work. On the one hand, they need to pay much attention and patience to their customers to make they get fashion hairstyle, and also show their confidence, competence and personality about their professional skills. On the other hand, they also need to control and management their real emotions such as exhausting or boring, and provide satisfactory service and suggestions for their 'god'. Emotional labour involves displaying particular emotional states in order to produce some specific feelings in customers (Bolton 2001). Therefore, appropriately managing individual's internal and external emotions display is a key element for the hairstylists' work. Emotional labour is entailed in performing diversity roles in the course of hairdressers' work practices. Being 'counsellor and therapist' 'informal help giver' 'friend and confidante' that could establish 'friendship' relationships with customers. Providing suggestions for their hairstyles, chatting with their love and hobby, listening to their anxieties and problem, offering sympathy and support (Lee et al., 2007). This is very useful for establishing trust with customers, encouraging clients loyalty, giving hair care and style suggestions, and selling hairdressing services and products. (Gimlin 1996). The work of hairstylists involves far more than just simply cutting and colouring but extends into many aspects of up-market service (Notkin, 1972) .


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