There is a win-win situation, where Homeless World Cup is getting benefits from the Nike's brand name and their experience and there are already existing partnerships of the company with different non-profit organizations that all together give Homeless World Cup a chance to expand their network, and become trustworthy among non-profit organizations and among people. .
From Nike's perspective, this partnership is a great opportunity to highlight their concerns and interests in solving social problems and make a change in people's lives. .
2. What factors may have inhibited the growth to date of the Homeless World Cup? What factors likely may inhibit growth going forward?.
The first inhibiting factor may be legal issues such as the visa/passport application processes since they don't have a job even some of them didn't have their ID's sometimes they only remember their names, they even don't know their ages. So this could be an important obstacle and an inhibiting for the future events of HWC, there may be some disappointments for some who really want to participate but couldn't participate because of these legal problems. Another inhibiting factor can be the lack of financial support. HWC is young and is not well-known even though they have partnership with Nike. Nike was inspired by the HWC idea and decided to help but other for profit organizations usually wants to see how the event will go and see the results, the benefits before deciding to make investment to a non-profit organization. They prefer well-known and popular organizations. As we saw in the 3M case, companies are more likely to become partners and help financially to non-profit organizations with more partnerships and reputation. To support my idea here is the Mel Young's saying from the case: 'How do you get investment into an organization which is having a major social impact, but wouldn't necessarily give any financial return?' This is what I have mentioned about.
