Moreover, behavioral standards and policies act as guidelines to help employees and people make decisions on what to do on a daily basis (Grant 2013: 657). For example, one of the Google's policies has been its core advertising business. It has recognized the significance of extending this policy into the mobile market. It envisions that developers will increase in the mobile market, with Android, with new online services and applications that can be once written and used in numerous phones. Finally, the organization's strategy mainly pertains to the strategic and transformational leadership that it deploys. This is briefly discussed in the section below. .
Strategic and Transformational Leadership.
Strategic leadership has helped promote a culture of inquiry and the search for both unsuccessful and successful outcomes. In addition, transformational leadership has been significant in driving the organization towards its mission. It entails the leader having the responsibility of identifying the necessary change, creation of a vision to provide guidance through inspiration and the execution of change in tandem with a group's committed members. Moreover, transformational leadership also enhances the morale, motivation and performance of followers. For instance, the replacement of CEO Eric Schmidt by Larry Page in 2011 marked the beginning of a transformational leadership that was characterized by focus. Page has focused on product, threat from Facebook and Google itself. Through transformational leadership, Page has been able to connect the followers' sense of identity as well as the organization's collective identity. He has further challenged the followers to take more ownership for their work. This has enabled him to own the company, and the employees to cite a single name whenever asked about the person in charge (Grant 2013: 653).
Furthermore, Johnson et al (2013: 404) highlight that strategies that emerge basing on a series of decisions has been witnessed lately.
