After the horrors of the first World War, the 1920s proved to be a time of great optimism and prosperity. The 'roaring 20s' was a decade of unprecedented affluence which enable the advertising industry to successfully generate more freedom for consumers, in the pursuit of happiness. The demand for thousands of consumer goods was inspired by advances in technology and cultural changes. Leiss, Kline, Jhally and Botterill state that "this was advertising's golden age, not merely because advertisers had grasped its almost unlimited transformational capabilities, but because society as a whole almost completely agreed with its key premise, that the road to happiness was paved with more goods and services". The claim is supported by the way advertising of the 1920s served as an engine for shaping the opinions of consumers and influencing the buying patterns of the public.
The industrial expansion of the 1880s enabled mass production during the 20s, lowering costs in manufacturing consumer goods. This meant that more goods and services were available to the public at lower prices than in previous decades (History Matters). Economic growth post world war created an affluent consumer society where the urban middle class and upper class had more purchasing power than before. The unique culture of the 1920s flourished due to the abundance of consumers in a burgeoning economy which steadily generated (Marchand 21). The United States of America was at the forefront of this progression and individualism thrived after years of despair. Everyday life had become transubstantiated by new technologies such as radios, better automobiles. Modern consumer goods became extremely appealing as they made life much easier and provided high quality entertainment. Vacuum cleaners and washing machines meant women did not have to spend several hours carrying out burdensome household chores. Men could brandish themselves with ostentatious items like gold watches and expensive vehicles to heighten their reputation Consumer goods became abundant and American culture cascaded into materialistic zest (Marchand 33-42).
Advertising and Information Technology (I.T.) ... In the 1920s advertisers and their agents had come to realize the radio's possibilities. ... Eric Nyachon I.T advertising has broken the horizon in advertising. ... Since advertising is about chance the advertiser will have accomplished the purpose of advertising. Such like techniques have convinced industry players that Internet advertising represents the future of advertising....
As more products were manufactured, advertising became an important role in selling an item. Advertising became immensely huge in the 1920s. ... Radio networks made their first appearance in the 1920s. ... Radio networks began to broadcast news, entertainment, advertising, and music. ... In conclusion, the 1920s is possibly the most culturally influential decade to date. ...
TO WHAT EXTENT WERE THE 1920S A TIME OF ECONOMIC BOOM IN THE USA? ... The car industry was central to the prosperity of the 1920s. ... As a result, there was a huge increase in advertising (in 1914, for example, $250 million was spent in advertising in magazines. ... In the 1920s, however, European farming had recovered and there was a glut of many farm products. ... The police used violence to break up strikes. there were many similar incidents in the 1920s. ...
Prohibition was another controversy that helped to define the 1920s. This was a controversy that helped to provide definition to the 1920s was the conflicting attitudes and concerns of the eighteenth amendment. ... This then allowed over 500,000 Mexicans to migrate north legally during the 1920s. ... The Ku Klux Klan was the most extreme expression of nativism in the 1920s, and was as strong in the Midwest as in the south. ... They used modern advertising techniques to grow to five million members, drawing most of its support from lower middle class in small cities and towns. ...
Known as the "Roaring Twenties", the 1920s in America was overall a decade of great prosperity and optimism following the First World War. It was a phrase used to describe the period of sustained economic, cultural, and social success that existed in 1920s United States. ... This would work since most immigrants were poor and could not afford English lessons ("How and Why Did the USA Achieve Prosperity in the 1920s?... The Republican policy of laissez-faire continued to dominate in the 1920s and business would be able to operate fully and efficiently with as little government re...
Advertising had a great deal in changing society as it was. The question of "What made advertising change during the 1920's?... There was no shortage of advertising platforms. ... Old school advertising was clean-cut. ... Modern advertising can find its roots in the 1920's. ...
Inventions Of The Roaring Twenties The 1920s in America was a time like no other in American history. ... It certainly was an accurate statement to describe many of the inventions that came out of the 1920s. ... There were many social needs to be satisfied in the 1920s. ... Morrison in 1928 (Rayburn, 1920s Timeline). ... They also viewed important events, received general information, and were exposed to commercial advertising of new products and services through this new medium (Jowett, "Communication"). ...
Nonetheless, the 1920s was an incredible period of optimistic ambitions of wealth, entertainment, large-scale production, and sustained economic prosperity in America. ... Through the utilization of mass production and assembly lines, the large scale use of telephones, automobiles, electricity, modern technology, and motion pictures rapidly increased in the 1920s. ... The initiation of radio advertising led to mass marketing and the increasing spread of large-scale production stretched across the country faster than it had ever done before. ... The 1920s was also called the Golden Twenties be...
-In the early 1920s, radio had been used mainly for entertainment, with music, drama and comedy filling the airwaves. ... But by the 1930s, people were starting to notice radio's potential for public information, as well as for entertainment and advertising. ... - Also, radio's purpose was to serve the public generally, to profit from advertising and goodwill developed, and to maintain the sale of receiving sets. ... - The early 1920s marked the beginning of radio fever. ... - In 1920s radio was one of the main sources of information. ...
