With the high quantity of companies that are either direct or indirect competitors of Coca-Cola, the company has to work tirelessly on its brand to ensure and secure a competitive advantage. Brand Coca-Cola is known in almost every country where the company has operations. There are a number of aspects that contribute to the brand being known to that extent. Among such factors could be the effective promotion and advertising, as well as proper marketing that Coca-Cola undertakes. .
A company's brand is widely known across the world because of its smart promotion strategies. However, being known is not enough to make the brand unique, as customers will also want a high quality product in order to realize maximum possible value for their money. As a result, good quality is another factor that can contribute to an organisation's brand standing out among the rest. Brand uniqueness is a significant factor in the development of international marketing because a good brand will always attract a high number of customers and increase the chances of the organisation making high volumes of sales and profitability (Haig 2006). The ability of an organisation to expand in the international market depends on its financial strength. Coca-Cola has used its brand uniqueness as a strategy to expand in the international market. The widely known brand gives the company an advantage because entering and penetrating new markets in new countries is relatively easy. People readily accept the brand, as it is not very new to them at its first mention or appearance. Coca-Cola is available in a number of brands, such as Coke Zero, Diet Coke, Fanta Zero, Sprite, Schweppes, and Cherry Coke, among others.
Quality Production.
Quality production is another factor that has contributed to the success of Coca-Cola in the international market. Coca-Cola has utilised this strategy to rise above its rivals in the industry. The company produces drinks that are of high quality in terms of hygiene and nutrition content.
